"Cliff Notes" Case Study

This short summary shows an example of how an image can appear by the mere absence of the object itself. Resun provides modular space (both mobile and trailer units) to educational, medical, commercial and construction facilities. Some units are fairly elaborate but the key word is "space" which is why we developed an icon that appears open and accommodating.

To make a strong and memorable icon, it’s crucial to eliminate any distractions and/or graphic elements that could impair reproduction. Color is good to add that extra zing but adding more color than necessary doesn’t make a particular company any more evolved than the next. The last "rule of thumb" is to see how the logo looks in black only and at it's minimal size.